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ENG

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COMPANY

CI/BI

CI Introduce

CI Introduce

Earth/Seed/Nature

‘&’ graphics
Means to embrace and care for nature and the earth

Sprout/Birth/Health

‘B’ means life and BIO, which means human life, and ‘G’means GREEN which means green and green.

The small circle represents the earth, seeds, and nature, and the fluid form'&' represents Serim B&G's intangible management philosophy as a graphic element, and'Efforts for the coexistence of humans and nature' and'nature, furthermore. It implies the meaning of an eco-friendly company that embraces and cares for the earth', and the shape of the leaf located between'I' and'M' conveys a hopeful message that leads to a healthy symbiotic relationship by reborn as both humans and nature through the continuation of this management philosophy. Contains.


Basic Logo

Basic Logo

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Basic Logo (Black & White)

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Basic Logo (Black & White)

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Minimum Size Regulation

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Korean Language Type Logo

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Basic Logo (Black & White)

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GRID SYSTEM

Logotype Height = S / Symbol Height = 1.75 S


COLOR

CMYK
80/21/95/0
RGB
21/164/67
HEX
159243
SERIMG B&G GREEN
0F9F95

Similat Color (Sub)

CMYK
58/7/100/0
RGB
123/181/43
HEX
7BB52C
SERIM B&G LIGHT GREEN
C0CC27

Similat Color (Sub)

CMYK
0/0/0/100
RGB
35/24/21
HEX
231815
SERIM B&G BLACK
3A2920

Similat Color (Sub)


BI Introduce

Brand Mark

Isolation Area Dimensions

Calculation Diagram


Grud System

English - 01

Korean - 01

Korean - 02


Signature

English A Type

Korean A Type

The Main Color System

Main Color

Reconyl Green
Pantone
Pantone 369 C
CMYK
C 80% + M 21% + Y 95% + K 0%
RGB
R 21 + G 146 + B 67
80%
50%
20%

Sub Color

Reconyl Dark Navy
Pantone
Pantone 3035 C
CMYK
C 95% + M 74% + Y 60% + K 29%
RGB
R 7 + G 60 + B 74
80%
50%
20%

Similar Color

4FB33B
80%
60%
40%
9AC434
80%
60%
40%
0B345C
80%
60%
40%
005F5A
80%
60%
40%

Point

The main color means the color that should be applied first as possible. As in the example below, auxiliary colors may be used in some cases.
However, refrain from using colors excluded from the color system without special purpose.

Color Usage

Point

The background color can be used in various ways, but if the clarity of the signature decreases depending on the background color, black-and-white or dagger expression is always used in principle.
When using a variety of background colors, it is a rule to use white for the directball mall.

Point

When color realization is difficult, one color (white) version should be used. When full color is needed, a white box that can realize full color should be applied together.

Point

Correct application through strict management is paramount. In no case should the image be damaged, such as damage or deformation, as in the example below.
If the shape is changed (left), the color use is off (center), and the signature is applied on a complex background, it is prohibited to use it by arbitrary deformation.