CI
Introduce
Earth/Seed/Nature
‘&’ graphics
Means to embrace and care for nature and the earth
Sprout/Birth/Health
‘B’ means life and BIO, which means human life, and ‘G’means GREEN which means green and green.
The small circle represents the earth, seeds, and nature, and the fluid form'&' represents Serim B&G's intangible management philosophy as a graphic element, and'Efforts for the coexistence of humans and nature' and'nature, furthermore. It implies the meaning of an eco-friendly company that embraces and cares for the earth', and the shape of the leaf located between'I' and'M' conveys a hopeful message that leads to a healthy symbiotic relationship by reborn as both humans and nature through the continuation of this management philosophy. Contains.
The Main Color
System
Main Color
Reconyl Green
CMYK
C 80% + M 21% + Y 95% + K 0%
Sub Color
Reconyl Dark Navy
CMYK
C 95% + M 74% + Y 60% + K 29%
Similar Color
Point
The main color means the color that should be applied first as possible. As in the example below, auxiliary colors may be used in some cases.
However, refrain from using colors excluded from the color system without special purpose.
Color
Usage
Point
The background color can be used in various ways, but if the clarity of the signature decreases depending on the background color, black-and-white or dagger expression is always used in principle.
When using a variety of background colors, it is a rule to use white for the directball mall.
Point
When color realization is difficult, one color (white) version should be used. When full color is needed, a white box that can realize full color should be applied together.
Point
Correct application through strict management is paramount. In no case should the image be damaged, such as damage or deformation, as in the example below.
If the shape is changed (left), the color use is off (center), and the signature is applied on a complex background, it is prohibited to use it by arbitrary deformation.
